¿De qué hablamos cuando hablamos de análisis del discurso? Contra-hegemonía, populismo y mediaticismo en el caso de Podemos

Abstract

Within the purpose of liberating Marxism from the burden of dialectic ontology and with the aim of providing the left with a new hegemonic strategy, Ernesto Laclau and Chantal Mouffe built an epistemological paradigm which we might call general rhetoric and whose research methodology is usually referred to as discourse analysis. The problem we want to approach is that this analysis, as its strategic goal is oriented towards political practice, often becomes algebra in which the claim of algorithmic prediction goes beyond the field of heuristics or hermeneutics and towards a hypostatization of political success. Our thesis is that the incorporation of semiotics of text and film theory is the essential epistemological complement for Laclau’s rhetorical analysis in its aim to implement democratic radicalization.